If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. The most successful and popular websites employ a number of techniques to garner that longed for spot. That being said, however; you should know that not all techniques are equal. Some techniques will definitely get you more results than others and the granddaddy of them all is content.
You may have heard this term bandied about and wondered what exactly it is; especially if you're new to the Internet marketing game. In short, content is the bulk of information that is placed on your site; it is the useful, informational and entertaining information that has one sole purpose. Content is the Internet marketing solution that will drive customers to your site in hordes, if done correctly.
So, you might be asking; how is content done correctly? Good content involves a number of articles that are fresh, unique and provide information that is of value to your targeted audience. It needs to be updated regularly and should be professionally written. That means no typos, no grammar and spelling mistakes. For this Internet marketing solution to be successful, your site's content should also be easy to read and laid out in a way that allows important information to ‘leap' off the page. Oh, and as if that's not enough; you need to know which keywords to place in your content articles and where to place them. That all sounds easy enough, right?
There are a number of ways you can obtain content for your website. Some people try the good old cut and paste method of ‘borrowing' information from other sites; however this can get you in trouble for a couple of reasons. First, that information is probably copyrighted and if you're caught you'll end up in major trouble. Second, one of the rules of good content is that should be original and unique. That means your target audience does not want to see the same information on your site that they just viewed on another site.
Free content is available through a number of means on the Internet, but again; you're back to trying to get original content. If you jumped at the chance for free web content, how many other people do you think did as well? If you are personally able to write in a professional, coherent and interesting manner, then this may be a good Internet marketing solution. If not, however; your best bet is going to be either persuading a family member or friend who can do it for you or else hire a professional writer. Yes, it costs money to do that. Remember the old adage? It takes money to make money.
About the Author
Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.
Thursday, May 17, 2007
Internet Home Based Business Ideas: Article Marketing
If you have just started an internet home based business opportunity with a website and an autoresponder (an e-mail series for a year for example), then you have more or less all the components you need to succeed on line. It's comparable with a franchise shop in the 'brick and mortar' world, ready for opening. The next step is how to get your customers to your new shop or traffic to your website. There are different ways to get traffic to your website. In this article, only article marketing as internet marketing ideas will be discussed, and how you use article marketing to make money for the short term.
Article marketing is probably a free and quickest way to get traffic to your site. The gurus and the books on article writing tell you to write articles and submit them to article directories or e-zines, so you can get backlinks to your own website, which will boosts your PR (page rank = how important Google thinks a website is). They also tell you that your articles might get picked up by another website owner with high traffic or an e-zine publisher, and put them on their sites, that in turn could generate some traffic for your site. This is all true, but it could take a couple of months to build up a significant number of backlinks before you will get enough traffic to your site, and to make some money online.
While building traffic to your website you could also use articles to make money online at short term. By using one or a couple of links back directly to a company which you are promoting or to your own website which gives the information about this company or product you can make sales quickly. There are many companies online where you can sign up as an affiliate for free. Many internet marketers start with one of the biggest and most respected companies on the internet called Clickbank.com. Here you will find thousands of E-books and digital products you can sell. The average commission of the products is about 50%.
Article directories like EzineArticles and Goarticles have a high PR (6 or 7) and are favorites of Google. EzineArticles, for example, could get your article listed on the first page in a few days with a keyword phase up to 10,000 competing results. Similar results could be achieved with Goarticles. This site is perfect for a new person to internet marketing since it allows you to have an affiliate link. EzineArticles does not allow you to link directly to the merchant website. In this case, you will need to point the link to your own website with the product or webpage that redirects to your affiliate site. On the other hand, it's probably the most popular article directory and more e-zine publishers and website owners go to EzineArticles for good content than any other site. There is a chance that your article could be picked up and used in a large site or online publication, which means that you can have more sales, if this happens.
In combining the two internet marketing strategies using articles both for short and long term, you can make money online immediately and after couple of months when you get sufficient traffic to your site.
About the Author
Diep Tran is Internet marketer, and webmaster of Internet Home Based Business Opportunities. To Make Money Online, Visit: http://www.internet-wealth.biz.
Article marketing is probably a free and quickest way to get traffic to your site. The gurus and the books on article writing tell you to write articles and submit them to article directories or e-zines, so you can get backlinks to your own website, which will boosts your PR (page rank = how important Google thinks a website is). They also tell you that your articles might get picked up by another website owner with high traffic or an e-zine publisher, and put them on their sites, that in turn could generate some traffic for your site. This is all true, but it could take a couple of months to build up a significant number of backlinks before you will get enough traffic to your site, and to make some money online.
While building traffic to your website you could also use articles to make money online at short term. By using one or a couple of links back directly to a company which you are promoting or to your own website which gives the information about this company or product you can make sales quickly. There are many companies online where you can sign up as an affiliate for free. Many internet marketers start with one of the biggest and most respected companies on the internet called Clickbank.com. Here you will find thousands of E-books and digital products you can sell. The average commission of the products is about 50%.
Article directories like EzineArticles and Goarticles have a high PR (6 or 7) and are favorites of Google. EzineArticles, for example, could get your article listed on the first page in a few days with a keyword phase up to 10,000 competing results. Similar results could be achieved with Goarticles. This site is perfect for a new person to internet marketing since it allows you to have an affiliate link. EzineArticles does not allow you to link directly to the merchant website. In this case, you will need to point the link to your own website with the product or webpage that redirects to your affiliate site. On the other hand, it's probably the most popular article directory and more e-zine publishers and website owners go to EzineArticles for good content than any other site. There is a chance that your article could be picked up and used in a large site or online publication, which means that you can have more sales, if this happens.
In combining the two internet marketing strategies using articles both for short and long term, you can make money online immediately and after couple of months when you get sufficient traffic to your site.
About the Author
Diep Tran is Internet marketer, and webmaster of Internet Home Based Business Opportunities. To Make Money Online, Visit: http://www.internet-wealth.biz.
How to Hit the Target for Your Internet Marketing through 5 Self Help Questions
Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible “Ah Ha,” because I am not a “techie” and my sales strengths are building relationships and understanding numbers. The Internet by its very nature provides an immediate obstacle to building relationships, but offers opportunities to gather and analyze numbers. And this is where many small businesses and even some larger businesses fail to capitalize upon this potential business strategy in their Internet marketing efforts.
Every day I receive at least one if not several articles about article submission as a marketing strategy to increase web site traffic. And yet, not one of these articles discusses if these articles are meeting the needs of potential readers. One senses that if you write enough articles or white papers (quantity), you will increase your business (quality). This reminds me of the old saying “Build It and They Will Come.”
So how do you truly know what articles are being read when you use a paid article distribution service and more specifically what topics are generating the greatest interest? Even though my practice focuses on education and training through organizational and leadership development, I recently authored an article “How to Gain Web Traffic Through 9 Simple Tips.” This article was my sharing of my recent experiences through the advice of two marketing experts (www.hodgecomunications and www.leaders-perspective) as I actively worked one goal within my strategic plan to increase traffic to my web site.
This article was first posted on 08/27/05 at www.ezinearticles.com and then submitted to a paid article distribution service www.articlemarketer.com. I was quite surprised when reading the “time viewed” through my free membership and monitoring page at Ezine Articles. Using my most frequently viewed article “Work Ethics - A Paradigm Shift” posted on 04/20/05, I then checked the average daily views through an excel spreadsheet that I had created for all submitted articles. What I discovered to my amazement was that the web traffic article was receiving almost 15 views a day while the other article received around 3 views a day. To ensure that this wasn’t an anomaly, I reviewed other daily view rates and learned that no other article was even close.
Wow! With 38 articles in the distribution highway, one article was out performing the other 37 by almost five to one. Remember the Parento Principle: 20% of your efforts account for 80% of your results. For someone who continually advocates if you can’t measure it, you can’t manage it, I then realized that this adage also applies to writing articles as well as to watching the statistics from my web site. Since this article was distributed, my daily web visits have increased 50% in just 6 days.
Is this article solely responsible for this increase? Absolutely, not. However, given the measurable increase in traffic, the number side of my brain began to click in. I began to wonder if I concentrated my activity during the next month on articles focusing on Internet marketing and web traffic would I continue to secure a daily view rate of 15 or greater for those submissions? During the next 30 days, I hope to have a measurable answer to that question and please feel free to contact me if you wish to know the answer as well.
If you also want to hit the target on your Internet marketing activities or as some might say, work smarter not harder, can you answer these 5 simple questions:
(1)What are your average daily view rates for your articles? (2)Are your articles within a specific topic area or a variety of topics? (3)Have you avoided topics that fail to demonstrate your expertise? (4)What is your strategy for tracking your article submissions against your daily web traffic? (5)Do you know for your efforts which specific topic generates the most daily views?
With the Internet being a major source of information, writing articles is a definite strategy to drive traffic to your web site. However, given the amount of time it takes to write a quality article, it does appear to make sense to leverage that time to secure the greatest results possible.
Word Count 703
Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com
This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).
About the Author
Leanne Hoagland-Smith helps individuals and organizations to double results usually within 2 to 12 weeks. She secures lifelong change through proven processes. If at least doubling your revenue, improving your organizational culture or finding balance interests you, visit www.processspecialist.comor ask to subscribe to complimentary copy of Power Choices a monthly newsletter at www.processspecialist.com
Every day I receive at least one if not several articles about article submission as a marketing strategy to increase web site traffic. And yet, not one of these articles discusses if these articles are meeting the needs of potential readers. One senses that if you write enough articles or white papers (quantity), you will increase your business (quality). This reminds me of the old saying “Build It and They Will Come.”
So how do you truly know what articles are being read when you use a paid article distribution service and more specifically what topics are generating the greatest interest? Even though my practice focuses on education and training through organizational and leadership development, I recently authored an article “How to Gain Web Traffic Through 9 Simple Tips.” This article was my sharing of my recent experiences through the advice of two marketing experts (www.hodgecomunications and www.leaders-perspective) as I actively worked one goal within my strategic plan to increase traffic to my web site.
This article was first posted on 08/27/05 at www.ezinearticles.com and then submitted to a paid article distribution service www.articlemarketer.com. I was quite surprised when reading the “time viewed” through my free membership and monitoring page at Ezine Articles. Using my most frequently viewed article “Work Ethics - A Paradigm Shift” posted on 04/20/05, I then checked the average daily views through an excel spreadsheet that I had created for all submitted articles. What I discovered to my amazement was that the web traffic article was receiving almost 15 views a day while the other article received around 3 views a day. To ensure that this wasn’t an anomaly, I reviewed other daily view rates and learned that no other article was even close.
Wow! With 38 articles in the distribution highway, one article was out performing the other 37 by almost five to one. Remember the Parento Principle: 20% of your efforts account for 80% of your results. For someone who continually advocates if you can’t measure it, you can’t manage it, I then realized that this adage also applies to writing articles as well as to watching the statistics from my web site. Since this article was distributed, my daily web visits have increased 50% in just 6 days.
Is this article solely responsible for this increase? Absolutely, not. However, given the measurable increase in traffic, the number side of my brain began to click in. I began to wonder if I concentrated my activity during the next month on articles focusing on Internet marketing and web traffic would I continue to secure a daily view rate of 15 or greater for those submissions? During the next 30 days, I hope to have a measurable answer to that question and please feel free to contact me if you wish to know the answer as well.
If you also want to hit the target on your Internet marketing activities or as some might say, work smarter not harder, can you answer these 5 simple questions:
(1)What are your average daily view rates for your articles? (2)Are your articles within a specific topic area or a variety of topics? (3)Have you avoided topics that fail to demonstrate your expertise? (4)What is your strategy for tracking your article submissions against your daily web traffic? (5)Do you know for your efforts which specific topic generates the most daily views?
With the Internet being a major source of information, writing articles is a definite strategy to drive traffic to your web site. However, given the amount of time it takes to write a quality article, it does appear to make sense to leverage that time to secure the greatest results possible.
Word Count 703
Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com
This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).
About the Author
Leanne Hoagland-Smith helps individuals and organizations to double results usually within 2 to 12 weeks. She secures lifelong change through proven processes. If at least doubling your revenue, improving your organizational culture or finding balance interests you, visit www.processspecialist.comor ask to subscribe to complimentary copy of Power Choices a monthly newsletter at www.processspecialist.com
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