So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy.
You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers.
And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping. That's great! Now where are your customers?
Driving traffic to your website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons of new visitors to your site daily.
There are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years.
There are so-called experts who will place your pages on all the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days. But the only sure-fire way to draw productive traffic to your website is through targeted marketing.
The important word to notice here is "productive." You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind.
Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you ... quite the opposite. They are empty clicks.
There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that's what you're after, right?
So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps...
* Hire an experienced copywriter.
The copy that is on your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website's code.
An experienced copywriter will know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags.
* You can enroll in pay per click search engines. Obviously, google.com is one of these, but most of the most popular keywords are already taken.
If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee.
* Submit articles to free ezine sites. This is especially helpful if you are a service provider. You can write, or hire someone to write, an article for you about your area of expertise.
Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine or newsletter, they must use your web address at the bottom.
These are just a few of the many ways to ensure you get "productive" traffic. Empty clicks are just that ... empty... and your wallet will stay that way, too!
To Your Success!
About the Author
Michael Biehn, SEO Consultant.
Affordable Search Engine Optimization Services.com
Professional And Affordable Search Engine Optimization Services Trought Natural Search Engines Results.
Tuesday, April 24, 2007
XsitePro Versus Site Build It (SBI), Which One Should You Choose?
When the often discussed debate between XsitePro and Site Build It surfaces in forums, it seems everybody has their own opinion and naturally only they are right. SBI'ers (as the Site-Build-It fans are called) are very, very passionate, and this is due to the "internal" focus they have. Everything is in one place for them and they stick together.
Nothing against the SBI club, they get good results and have a real community. They are loyal to the brand.
I don't own Site Build It, even though I gave it strong consideration, and I will outline why in just a moment.
I respect you need to make your own decision about what is the right website development tool for you, so I have outlined some of the important facts to consider based on my own opinion and the topics I have seen raised in other places, all of which helped me make my decision, (Buy XsitePro).
SiteBuild It - A summary
Site Build It (SBI) is an excellent product and has very good results for many users. Ken Evoy is a pioneer of the internet marketing revolution and produces some of the best and most sensible information available. His MYSS2002 ebook (make your site sell 2002) was extremely well priced and crammed full of excellent content. (the ebook is now free).
He teaches the vital marketing method of CTPM, Content, Traffic, Pre-sell then Monetize. This is golden information and worth considering for any website.
Site Build It is a total package. It includes (among other things) domain name, hosting, website interface (online), link exchange facility, research tools, "point and click" sales letters and forum support all for an annual fee (currently $299).
Site Build It would suit a total beginner who has no wish or intention to learn each discipline beyond a standard level, therefore, whilst many Site Build It websites achieve high traffic and rankings based on the "content is king" mantra it does have user limitations.
If you intend to create more than one website and have maximum scope for flexibility you need to consider several important factors before you make a choice.
Your level of skill and likelihood of improving your competency level will determine if XsitePro is right for you
XsitePro (XSP) will allow you to do far more if you plan to develop your internet technical skills because you can start off using WYSIWYG (What you see is what you get) functions then incorporate HTML and CSS disciplines later. SBI is more about making an online business and less about making websites.
Your financial situation and the amount of investment you are willing to commit to your online business is important to consider
XsitePro plus a domain name, plus hosting purchased separately will cost less than annual Site Build It fees. This is especially true when you create more and more websites. If you have one website, the annual cost of SBI might seem well priced at $299. To buy XsitePro and a domain name and hosting will cost about the same.
XsitePro $197 Domain name $9 Hosting $72 Total $278
However when you want multiple websites as part of your business model, things change.
For example, 50 websites would cost for one year using individual components:
XsitePro $197 Domain names $450 Reseller account hosting $348 Total $995
versus for 50 Site Build It websites.
($299 x 50) Total $14,950
Big difference right?
Assuming you get a special deal on SBI websites, even if it was half, $7475 would still be expensive.
Even if you went on a buying "rampage" and bought some highly effective "extra" tools such as expensive keyword research tools, graphics tools, Autoresponders etc, you would not meet the same expense level.
You might be able to make a great income with one site. Good luck if you can, I like to have different sites in different niches. Once you set one up, it is another income stream. I like lots of income streams so that when things change, you are protected.
XsitePro lends it self to the innovator and the creator. You will see why soon
SBI has the following tools included, so it is worth reviewing them here and we can see if XsitePro has an answer to it:
Brainstorming and researching tools - These can be found for free if you use well known keyword selection tools such as niche bot classic.
Web/html/graphic design - XsitePro has built in templates, and templates can be created using photoshop or you can buy them from membership site or have them designed from $80 - $450. (You would not need to spend $2000).
Hosting of your site - This can be sourced very cheaply in the USA from $6 per month will get you excellent bandwidth allowances.
Domain name annual renewal - you can get top level domain names for $9 per year at large domain name companies.
Submit unlimited URLs to Search Engines (includes Google Sitemaps, Yahoo! Mass-Submit, and MSN Graphic-Challenge) - You can submit your sites for free, or you can use a submission service, or you can use the submission features of programs like SEO Elite, Axandra IBP or Submit Equalizer. XSP comes with sitemap creator and is Google compatible with XML format. Some SEO experts suggest you should NOT submit your website, it is better to have it found using SEO techniques.
Ranking Reports for Search Engines - You can use free tools for this and get toolbars for the browser Firefox which have SEO features. Other paid programs have excellent features to do this.
Unique Keyword search reports for Search Engines - there are many free tools to do this, and also excellent paid ones.
Search engine optimization - this is built in to XsitePro with an SEO wizard and the way the site is structured.
Community Tips and Resources - XsitePro has an excellent forum with a good knowledge base. Some XsitePro users have even produced tips sheets such as the XSP Cheat Sheet.
4 Traffic HQs- There is plenty of free "how to build traffic" information on the internet. Look up articles at www.Goarticles.com.
Pay-per-click research and mass-bidding - Pay Per Click is one of the most essential skills to learn, you are best to learn from an expert like Perry Marshall and you will be glad you did.
Click-in and Click-through Analysis - Good web hosts have web statistics (webalizer and AW Stats in C Panel). You can also set up tracking for your campaigns by using AXROI or adminder.
E-zine Subscription and Delivery - I recommend any internet business consider using a professional service like Aweber for mail delivery and ezines. You get the autoresponder with excellent HTML templates and automated mail delivery with very high delivery rates.
(E-Newsletter, including SpamCheck and OpenRate) - Aweber covers this.
Value Exchange - there are many free forums to exchange with others (Warrior Forum).
Form Building software - form software can be downloaded for free, or pay $10 for standard form building software.
(Automated Forms and Sequential Autoresponders) - see above
Link Fix It! (No more bad links!) - Xenu link sleauth does this for free.
Full E-mail/webmail With Spam 'n Virus Blast It! - Your hosting interface C Panel has an easy mail creation function. As many emails as you like. Pop 3 them into your mail client (outlook) or use webmail.
Monetize - You can find affiliate programs yourself. Type your keyword + Affiliate into your search engine to find your own products.
Private Forums - Try Warrior Forum and the XsitePro Forum instead
Action Guide/Video Guide/"Guru-in-your-ear" help - There is plenty of information available on the internet, there are enough Gurus out there.
Next up you need to consider your creativity and desire to control your own projects
XsitePro is clearly far more flexible for long-term project choice and you have a support network for ongoing assistance.
Both XsitePro and SBI have forums and support including passionate users.
The supplier of your chosen "system" and their level of competency.
I recommend you buy from an enthusiastic and competent affiliate who offers bonuses of value with integrity. Both SBI and XsitePro have enthusiastic affiliates who focus on selling the product.
Some of the main advantages of XsitePro
XsitePro is a stand-alone software program for building (marketing oriented) websites. It is desktop based so you can have an offline back-up, and make changes offline for easy upload (speed). This especially suits dial-up operators.
XsitePro is particularly fast to learn and use compared to more expensive web building programs such as Dreamweaver and Frontpage.
The advantages of XsitePro are not just speed and ease of use. XsitePro allows a novice web marketer the ability to build in SEO oriented content by prompting certain disciplines. The result is, XsitePro websites tend to produce more Search Engine friendly pages (which brings traffic once indexed in major search engines) than free website builder programs.
The other major advantage of XsitePro for an internet marketer is the ability to store affiliate details (including login and password storage), create Adsense blocks and make redirect pages with ease. This drastically reduces web set-up time and means changes "on the fly" are possible as affiliate programs change and pages are added.
XsitePro allows you to copy an entire website and change main keywords, colours, page layout and publishing details so that you can quickly create an entirely new website for another market within hours. The advantage of this is you can move into any market as soon as you need to and catch the benefit of being in the right market at the right time.
XsitePro users are able to share templates with each other and export into other web programs such as Dreamweaver. Many very experienced webmasters still create websites in XsitePro first then export to Dreamweaver later for very advanced changes because XsitePro is so much faster. This is better than SBI because of the compatibility with professional design standards.
XsitePro owners are able to build websites for anyone either free or paid and then upload to any server once the FTP details are known. As many businesses are recognizing the opportunity of being online as print media becomes less utilized by consumers almost every small business, consultant, medium business and service provider is a potential customer for your website creation services.
XsitePro at $197 is by far the most cost-effective tool in a web marketers tool kit
So in summary, if you are prepared to roll up the sleeves a little and commit to learning some of the core disciplines of the internet marketing skill set, you will be better off doing it yourself and building up your business with specialized components rather than the "all in one" approach.
About the Author
James Schramko publishes a FREE monthly XsitePro Newsletter, including tips bonus mini course. Get an exclusive bonus when you buy del.icio.us |
Furl | 
Technorati |
Nothing against the SBI club, they get good results and have a real community. They are loyal to the brand.
I don't own Site Build It, even though I gave it strong consideration, and I will outline why in just a moment.
I respect you need to make your own decision about what is the right website development tool for you, so I have outlined some of the important facts to consider based on my own opinion and the topics I have seen raised in other places, all of which helped me make my decision, (Buy XsitePro).
SiteBuild It - A summary
Site Build It (SBI) is an excellent product and has very good results for many users. Ken Evoy is a pioneer of the internet marketing revolution and produces some of the best and most sensible information available. His MYSS2002 ebook (make your site sell 2002) was extremely well priced and crammed full of excellent content. (the ebook is now free).
He teaches the vital marketing method of CTPM, Content, Traffic, Pre-sell then Monetize. This is golden information and worth considering for any website.
Site Build It is a total package. It includes (among other things) domain name, hosting, website interface (online), link exchange facility, research tools, "point and click" sales letters and forum support all for an annual fee (currently $299).
Site Build It would suit a total beginner who has no wish or intention to learn each discipline beyond a standard level, therefore, whilst many Site Build It websites achieve high traffic and rankings based on the "content is king" mantra it does have user limitations.
If you intend to create more than one website and have maximum scope for flexibility you need to consider several important factors before you make a choice.
Your level of skill and likelihood of improving your competency level will determine if XsitePro is right for you
XsitePro (XSP) will allow you to do far more if you plan to develop your internet technical skills because you can start off using WYSIWYG (What you see is what you get) functions then incorporate HTML and CSS disciplines later. SBI is more about making an online business and less about making websites.
Your financial situation and the amount of investment you are willing to commit to your online business is important to consider
XsitePro plus a domain name, plus hosting purchased separately will cost less than annual Site Build It fees. This is especially true when you create more and more websites. If you have one website, the annual cost of SBI might seem well priced at $299. To buy XsitePro and a domain name and hosting will cost about the same.
XsitePro $197 Domain name $9 Hosting $72 Total $278
However when you want multiple websites as part of your business model, things change.
For example, 50 websites would cost for one year using individual components:
XsitePro $197 Domain names $450 Reseller account hosting $348 Total $995
versus for 50 Site Build It websites.
($299 x 50) Total $14,950
Big difference right?
Assuming you get a special deal on SBI websites, even if it was half, $7475 would still be expensive.
Even if you went on a buying "rampage" and bought some highly effective "extra" tools such as expensive keyword research tools, graphics tools, Autoresponders etc, you would not meet the same expense level.
You might be able to make a great income with one site. Good luck if you can, I like to have different sites in different niches. Once you set one up, it is another income stream. I like lots of income streams so that when things change, you are protected.
XsitePro lends it self to the innovator and the creator. You will see why soon
SBI has the following tools included, so it is worth reviewing them here and we can see if XsitePro has an answer to it:
Brainstorming and researching tools - These can be found for free if you use well known keyword selection tools such as niche bot classic.
Web/html/graphic design - XsitePro has built in templates, and templates can be created using photoshop or you can buy them from membership site or have them designed from $80 - $450. (You would not need to spend $2000).
Hosting of your site - This can be sourced very cheaply in the USA from $6 per month will get you excellent bandwidth allowances.
Domain name annual renewal - you can get top level domain names for $9 per year at large domain name companies.
Submit unlimited URLs to Search Engines (includes Google Sitemaps, Yahoo! Mass-Submit, and MSN Graphic-Challenge) - You can submit your sites for free, or you can use a submission service, or you can use the submission features of programs like SEO Elite, Axandra IBP or Submit Equalizer. XSP comes with sitemap creator and is Google compatible with XML format. Some SEO experts suggest you should NOT submit your website, it is better to have it found using SEO techniques.
Ranking Reports for Search Engines - You can use free tools for this and get toolbars for the browser Firefox which have SEO features. Other paid programs have excellent features to do this.
Unique Keyword search reports for Search Engines - there are many free tools to do this, and also excellent paid ones.
Search engine optimization - this is built in to XsitePro with an SEO wizard and the way the site is structured.
Community Tips and Resources - XsitePro has an excellent forum with a good knowledge base. Some XsitePro users have even produced tips sheets such as the XSP Cheat Sheet.
4 Traffic HQs- There is plenty of free "how to build traffic" information on the internet. Look up articles at www.Goarticles.com.
Pay-per-click research and mass-bidding - Pay Per Click is one of the most essential skills to learn, you are best to learn from an expert like Perry Marshall and you will be glad you did.
Click-in and Click-through Analysis - Good web hosts have web statistics (webalizer and AW Stats in C Panel). You can also set up tracking for your campaigns by using AXROI or adminder.
E-zine Subscription and Delivery - I recommend any internet business consider using a professional service like Aweber for mail delivery and ezines. You get the autoresponder with excellent HTML templates and automated mail delivery with very high delivery rates.
(E-Newsletter, including SpamCheck and OpenRate) - Aweber covers this.
Value Exchange - there are many free forums to exchange with others (Warrior Forum).
Form Building software - form software can be downloaded for free, or pay $10 for standard form building software.
(Automated Forms and Sequential Autoresponders) - see above
Link Fix It! (No more bad links!) - Xenu link sleauth does this for free.
Full E-mail/webmail With Spam 'n Virus Blast It! - Your hosting interface C Panel has an easy mail creation function. As many emails as you like. Pop 3 them into your mail client (outlook) or use webmail.
Monetize - You can find affiliate programs yourself. Type your keyword + Affiliate into your search engine to find your own products.
Private Forums - Try Warrior Forum and the XsitePro Forum instead
Action Guide/Video Guide/"Guru-in-your-ear" help - There is plenty of information available on the internet, there are enough Gurus out there.
Next up you need to consider your creativity and desire to control your own projects
XsitePro is clearly far more flexible for long-term project choice and you have a support network for ongoing assistance.
Both XsitePro and SBI have forums and support including passionate users.
The supplier of your chosen "system" and their level of competency.
I recommend you buy from an enthusiastic and competent affiliate who offers bonuses of value with integrity. Both SBI and XsitePro have enthusiastic affiliates who focus on selling the product.
Some of the main advantages of XsitePro
XsitePro is a stand-alone software program for building (marketing oriented) websites. It is desktop based so you can have an offline back-up, and make changes offline for easy upload (speed). This especially suits dial-up operators.
XsitePro is particularly fast to learn and use compared to more expensive web building programs such as Dreamweaver and Frontpage.
The advantages of XsitePro are not just speed and ease of use. XsitePro allows a novice web marketer the ability to build in SEO oriented content by prompting certain disciplines. The result is, XsitePro websites tend to produce more Search Engine friendly pages (which brings traffic once indexed in major search engines) than free website builder programs.
The other major advantage of XsitePro for an internet marketer is the ability to store affiliate details (including login and password storage), create Adsense blocks and make redirect pages with ease. This drastically reduces web set-up time and means changes "on the fly" are possible as affiliate programs change and pages are added.
XsitePro allows you to copy an entire website and change main keywords, colours, page layout and publishing details so that you can quickly create an entirely new website for another market within hours. The advantage of this is you can move into any market as soon as you need to and catch the benefit of being in the right market at the right time.
XsitePro users are able to share templates with each other and export into other web programs such as Dreamweaver. Many very experienced webmasters still create websites in XsitePro first then export to Dreamweaver later for very advanced changes because XsitePro is so much faster. This is better than SBI because of the compatibility with professional design standards.
XsitePro owners are able to build websites for anyone either free or paid and then upload to any server once the FTP details are known. As many businesses are recognizing the opportunity of being online as print media becomes less utilized by consumers almost every small business, consultant, medium business and service provider is a potential customer for your website creation services.
XsitePro at $197 is by far the most cost-effective tool in a web marketers tool kit
So in summary, if you are prepared to roll up the sleeves a little and commit to learning some of the core disciplines of the internet marketing skill set, you will be better off doing it yourself and building up your business with specialized components rather than the "all in one" approach.
About the Author
James Schramko publishes a FREE monthly XsitePro Newsletter, including tips bonus mini course. Get an exclusive bonus when you buy del.icio.us |
Furl | Technorati |
Careers In Affiliate Marketing: Work at Home
Affiliate Marketing - a Great Way To Earn
Radical changes in many facets of human endeavors, including commerce, have become possible with the aid of the Internet. Its fast-growing popularity in recent years has made it a viable resource for business growth, one being affiliate marketing. In this form of marketing, the merchant shares the revenue from the sale of the product with the affiliate, who promotes the product or services. It is cost-efficient, and offers opportunities of earning high profits to the merchant and the affiliate, as well as other players involved, like the affiliate solution provider or the affiliate network.
Affiliate marketing is also beneficial because it offers the merchant an opportunity to reach a larger customer base, which results in larger sales volumes, and consequently greater profits. This is directly proportional to the number of hard working affiliates that he gets, as he saves time, effort and money in looking for customers. When a client makes a purchase by clicking on the link in the affiliate website, the merchant earns a profit from the sale. On the other hand, the affiliate marketer, according to his arrangements with the merchant, earns from the clicks on the link of his website, which result in a sale. The earnings of the affiliate can either be as per sales commission, a fixed amount or a fixed percentage.
How to Start as an Affiliate Marketer
There are three basic steps to initiate an effective program in affiliate marketing: The first step would be to identify a product, which you find interesting, and which would have a good conversion rate. Since this would be an area about which you would be knowledgeable, it would decrease your risk and effort, allowing you to give a personal touch to your website. Thus, visitors to your site will be impressed and view you as an expert. Once you win their trust, it will encourage them to purchase the products you endorse.
The next step is to find good paying merchants, and services or products, which are in your line of interest. You can source this information from affiliate networks and solution providers
Next is to create your own new website with a top-level domain name and reliable hosting.
Promoting the product
Your real work, that is promotion, begins now. This is vital for increasing traffic to the merchant's website, eventually leading to increased sales and profits. If the products you are promoting are high priced, you can make huge profits in a short time, by affiliate marketing. Usually, expensive products are quite difficult to sell, but by using effective marketing strategies, you can induce visitors of the business site to make purchases. Therefore, the real art is to promote the product that you have chosen for affiliate marketing. You can gain an insight into marketing strategies and advertising techniques by reading books on the topics, or through online articles.
Affiliate marketing is an excellent way to earn profits through the Internet while working at home. However, you should be knowledgeable about marketing and advertising techniques in order to be successful.
About the Author
Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.
Radical changes in many facets of human endeavors, including commerce, have become possible with the aid of the Internet. Its fast-growing popularity in recent years has made it a viable resource for business growth, one being affiliate marketing. In this form of marketing, the merchant shares the revenue from the sale of the product with the affiliate, who promotes the product or services. It is cost-efficient, and offers opportunities of earning high profits to the merchant and the affiliate, as well as other players involved, like the affiliate solution provider or the affiliate network.
Affiliate marketing is also beneficial because it offers the merchant an opportunity to reach a larger customer base, which results in larger sales volumes, and consequently greater profits. This is directly proportional to the number of hard working affiliates that he gets, as he saves time, effort and money in looking for customers. When a client makes a purchase by clicking on the link in the affiliate website, the merchant earns a profit from the sale. On the other hand, the affiliate marketer, according to his arrangements with the merchant, earns from the clicks on the link of his website, which result in a sale. The earnings of the affiliate can either be as per sales commission, a fixed amount or a fixed percentage.
How to Start as an Affiliate Marketer
There are three basic steps to initiate an effective program in affiliate marketing: The first step would be to identify a product, which you find interesting, and which would have a good conversion rate. Since this would be an area about which you would be knowledgeable, it would decrease your risk and effort, allowing you to give a personal touch to your website. Thus, visitors to your site will be impressed and view you as an expert. Once you win their trust, it will encourage them to purchase the products you endorse.
The next step is to find good paying merchants, and services or products, which are in your line of interest. You can source this information from affiliate networks and solution providers
Next is to create your own new website with a top-level domain name and reliable hosting.
Promoting the product
Your real work, that is promotion, begins now. This is vital for increasing traffic to the merchant's website, eventually leading to increased sales and profits. If the products you are promoting are high priced, you can make huge profits in a short time, by affiliate marketing. Usually, expensive products are quite difficult to sell, but by using effective marketing strategies, you can induce visitors of the business site to make purchases. Therefore, the real art is to promote the product that you have chosen for affiliate marketing. You can gain an insight into marketing strategies and advertising techniques by reading books on the topics, or through online articles.
Affiliate marketing is an excellent way to earn profits through the Internet while working at home. However, you should be knowledgeable about marketing and advertising techniques in order to be successful.
About the Author
Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.
Monday, April 23, 2007
Make Money With Real Estate Articles
Writing real estate investing or home buying articles, or any articles related to real estate is a great way to invest a little or nothing and make a lot of money. You have to know how to write decently, or be willing to learn. But you do not need to sell your articles.
You don't have to be a marketer to write about real estate and make money. I make well over $1,000 per month with one of my real estate sites - without having to sell any real estate books or courses of my own. All I do is write, put up pages and promote the site.
It costs $8.50 per year for the domain name, or about 75 cents per month. The server has 20 of my web sites on it and costs me $25 per month, or about $1.25 per month per site. I would have my internet provider in any case, but if I divide the 30 dollar cost among the sites, it runs about $1.50 per month per site.I spend nothing at all on advertising. If you just did the math, you can see that my total expenses for the web site run $3.50 per month (yes you read that correctly).
I don't have to sell anything of my own (although I do that on other web sites) because there are so many good programs that pay per click for ads on my site, or pay a commission for referred sales. I put the links up and let them do the selling. I just have to get visitors to the web site and keep them interested.
Getting traffic to a website is a subject of its own, but I use one primary strategy. I write articles and distribute them through article directories. They are read there, and taken for free by other web site owners who wish to use them. In all cases, the "about the author" box at the end has an active link to my web site for readers who want more. This is a powerful way to bring in the traffic. There are now thousands of links out there that point to my web site.
What Kind Of Real Estate Articles Should You Write?
The more important issue is probably how you make that writing generate income for you, but it does matter what you have to say. Look for a new angle on some aspect of real estate. The site I refer to above is HousesUnderFiftyThousand.com, and it arose from our experience exploring the country for cheap towns, and eventually buying a nice home for $17,500 a few years ago.
You might have real estate stories to tell if you are a real estate agent. People love stories - especially true stories. If you have a lot of experience investing in real estate, you can write about your own investments - both the good and the bad. A good story with a lesson will always be a hit with those who are interested in real estate investing.
You could concentrate on a niche, like fixer-uppers, if that is where your experience is. If you have invested in a few such projects, you should have enough to say to fill a couple dozen articles or pages on a web site. If you specialize in buying and selling land, write about that.
What if you have no real estate investing experience, but you love to read about real estate? You can write reviews of real estate investing books. You'll have links to the books on your site, of course, and get a commission when they sell.
What if you have an interest in real estate, but mostly just like to write? You can interview real estate investors, real estate sales agents, appraisers and others, and put those interviews on your web site. You can also write short biographies and stories about investors and others that are involved in real estate in some way.
Bottom line? If you already have a computer and internet access, you can even start with one of those free web sites. That means you can invest nothing but your time and still make money writing real estate articles.
About the Author
Copyright Steve Gillman. This article was an excerpt from 69 Ways To Make Money In Real Estate. Want to know the other 68 ways? Visit http://www.99reports.com/make-money-in-real-estate.html
You don't have to be a marketer to write about real estate and make money. I make well over $1,000 per month with one of my real estate sites - without having to sell any real estate books or courses of my own. All I do is write, put up pages and promote the site.
It costs $8.50 per year for the domain name, or about 75 cents per month. The server has 20 of my web sites on it and costs me $25 per month, or about $1.25 per month per site. I would have my internet provider in any case, but if I divide the 30 dollar cost among the sites, it runs about $1.50 per month per site.I spend nothing at all on advertising. If you just did the math, you can see that my total expenses for the web site run $3.50 per month (yes you read that correctly).
I don't have to sell anything of my own (although I do that on other web sites) because there are so many good programs that pay per click for ads on my site, or pay a commission for referred sales. I put the links up and let them do the selling. I just have to get visitors to the web site and keep them interested.
Getting traffic to a website is a subject of its own, but I use one primary strategy. I write articles and distribute them through article directories. They are read there, and taken for free by other web site owners who wish to use them. In all cases, the "about the author" box at the end has an active link to my web site for readers who want more. This is a powerful way to bring in the traffic. There are now thousands of links out there that point to my web site.
What Kind Of Real Estate Articles Should You Write?
The more important issue is probably how you make that writing generate income for you, but it does matter what you have to say. Look for a new angle on some aspect of real estate. The site I refer to above is HousesUnderFiftyThousand.com, and it arose from our experience exploring the country for cheap towns, and eventually buying a nice home for $17,500 a few years ago.
You might have real estate stories to tell if you are a real estate agent. People love stories - especially true stories. If you have a lot of experience investing in real estate, you can write about your own investments - both the good and the bad. A good story with a lesson will always be a hit with those who are interested in real estate investing.
You could concentrate on a niche, like fixer-uppers, if that is where your experience is. If you have invested in a few such projects, you should have enough to say to fill a couple dozen articles or pages on a web site. If you specialize in buying and selling land, write about that.
What if you have no real estate investing experience, but you love to read about real estate? You can write reviews of real estate investing books. You'll have links to the books on your site, of course, and get a commission when they sell.
What if you have an interest in real estate, but mostly just like to write? You can interview real estate investors, real estate sales agents, appraisers and others, and put those interviews on your web site. You can also write short biographies and stories about investors and others that are involved in real estate in some way.
Bottom line? If you already have a computer and internet access, you can even start with one of those free web sites. That means you can invest nothing but your time and still make money writing real estate articles.
About the Author
Copyright Steve Gillman. This article was an excerpt from 69 Ways To Make Money In Real Estate. Want to know the other 68 ways? Visit http://www.99reports.com/make-money-in-real-estate.html
Friday, April 20, 2007
3 Easy-To-Do Steps Of Getting Started In Affiliate Marketing
Affiliate marketing is said to be the agreement between an online business and an affiliate, in which the affiliate makes a payment for making sales, guides and clicks for the businessperson's website.
Affiliate marketing functions a condition, which is beneficial to both the business and the affiliate. The businessperson gets chances to promote his products without charge to a bigger market, which will improve the sales of his business.
The more reliable affiliates he find, the more sales he can anticipate to come. By looking for affiliates to promote his products and services, he is already reducing his time, attempts and money in searching for potential markets and clients.
As a customer clicks on the link in the affiliate site and buys the product, he or she suggests it to other customers who is on the course of searching for the similar item or purchases it again, this way the businessperson's influences his opportunity of profiting. Then again, the affiliate marketer gains from every client who clicks on the link in his site and who eventually buys the product or gets the service offered by the businessperson.
Normally, the affiliate acquires payments per sale made, which can be settled on a percentage or definite amount. The nice thing about this is that it will not charge a dollar to join in an affiliate program.
If you are thinking to be an affiliate marketer and earn money on the internet, you can follow the below listed three most essential steps to begin your efficient affiliate marketing campaign.
* The first thing you should do is to recognize a specific area you are fascinated with or passionate about so you will not be jaded and required to improve your affiliate site afterwards. Focus on a particular area you are familiar with, this will help you show your finest efforts and expertise. There are different places you can research on, so feel free to select a particular area you can learn more.
* The second thing is to search for a well compensating businessperson and high quality products. Create a list of well compensating and high quality affiliate programs for your selected area and make a site. In selecting a product, you should think of the assistance that they are willing to give you. This includes the promotional materials such as articles, links, banner advertisements, classified ads and so on.
* The third step is of course learning how to get the proper linking programs in your websites program. Also, develop your own strategies and methods to market the products and services.
There are many affiliate groups and affiliate result providers that can offer you information on the most money-making products and well compensating businesses available. Therefore, be clever enough to select the accurate affiliate program fit for you. Once you are sure about which products to market and the business to support and have made your own site with an area name and dependable hosting provider, you are prepared to do the promotion. This is the hardest part, since by mean of this you should be capable of enhancing traffic to the business website, sales and certainly, earnings.
In affiliate marketing, it is probable to make huge amount of money in the least period of time if you utilize the accurate techniques and ways.
Promoting a product would mean a different topic. You should be consistent in informing yourself by reading books, course or important articles on the internet about the effective and proven promoting strategies.
Keep in mind, there is no fast way to success. Affiliate marketing may appear very appealing because of the number of encouraging statements of both the businesses and affiliate marketers who have gained from it. However, it still includes an excellent pact of effort and determination. You are also required to be resourceful and elastic.
There are affiliate marketers that do not realized this, so when they do not get sales, they give up, search for other affiliate programs and keep on doing the same mistakes. Then after a while, you will hear them saying affiliate marketing is only one of the rip offs existing online. You can surely taste the excellence of success if you use the proper techniques in affiliate marketing. You can earn more money as an affiliate marketer if you are determined to do the things it needed to work.
Above all, keep your intelligence and stay wise as you get started with affiliate marketing. Follow the three steps and it will surely lead you to the success path you are longing for.
Grab my HOT new special report (a $29 value) - "Instant Affiliate Cash-Pumping Tips Revealed" on more practical insider's affiliate marketing tips you must know for F.REE at: www.MarketingNextLevel.com
To Your Internet Marketing Success, Vincent Teoh
The "Go-For-It" Guy Author's URL: www.MarketingNextLevel.com
P.S. - Visit the www.MarketingNextLevel.com to get a F.REE latest special profit-pulling report on the insider's affiliate marketing tips and a lifetime BIG cash-raking opportunity to become a super affiliate marketer and explode your online business NOW!
About the Author
CEO of Marketing Next Level and the author of "The Ultimate Super Affiliate Success Secrets Exposed!". Has been successfully joint venture with some Top Internet Marketers for other products.
Affiliate marketing functions a condition, which is beneficial to both the business and the affiliate. The businessperson gets chances to promote his products without charge to a bigger market, which will improve the sales of his business.
The more reliable affiliates he find, the more sales he can anticipate to come. By looking for affiliates to promote his products and services, he is already reducing his time, attempts and money in searching for potential markets and clients.
As a customer clicks on the link in the affiliate site and buys the product, he or she suggests it to other customers who is on the course of searching for the similar item or purchases it again, this way the businessperson's influences his opportunity of profiting. Then again, the affiliate marketer gains from every client who clicks on the link in his site and who eventually buys the product or gets the service offered by the businessperson.
Normally, the affiliate acquires payments per sale made, which can be settled on a percentage or definite amount. The nice thing about this is that it will not charge a dollar to join in an affiliate program.
If you are thinking to be an affiliate marketer and earn money on the internet, you can follow the below listed three most essential steps to begin your efficient affiliate marketing campaign.
* The first thing you should do is to recognize a specific area you are fascinated with or passionate about so you will not be jaded and required to improve your affiliate site afterwards. Focus on a particular area you are familiar with, this will help you show your finest efforts and expertise. There are different places you can research on, so feel free to select a particular area you can learn more.
* The second thing is to search for a well compensating businessperson and high quality products. Create a list of well compensating and high quality affiliate programs for your selected area and make a site. In selecting a product, you should think of the assistance that they are willing to give you. This includes the promotional materials such as articles, links, banner advertisements, classified ads and so on.
* The third step is of course learning how to get the proper linking programs in your websites program. Also, develop your own strategies and methods to market the products and services.
There are many affiliate groups and affiliate result providers that can offer you information on the most money-making products and well compensating businesses available. Therefore, be clever enough to select the accurate affiliate program fit for you. Once you are sure about which products to market and the business to support and have made your own site with an area name and dependable hosting provider, you are prepared to do the promotion. This is the hardest part, since by mean of this you should be capable of enhancing traffic to the business website, sales and certainly, earnings.
In affiliate marketing, it is probable to make huge amount of money in the least period of time if you utilize the accurate techniques and ways.
Promoting a product would mean a different topic. You should be consistent in informing yourself by reading books, course or important articles on the internet about the effective and proven promoting strategies.
Keep in mind, there is no fast way to success. Affiliate marketing may appear very appealing because of the number of encouraging statements of both the businesses and affiliate marketers who have gained from it. However, it still includes an excellent pact of effort and determination. You are also required to be resourceful and elastic.
There are affiliate marketers that do not realized this, so when they do not get sales, they give up, search for other affiliate programs and keep on doing the same mistakes. Then after a while, you will hear them saying affiliate marketing is only one of the rip offs existing online. You can surely taste the excellence of success if you use the proper techniques in affiliate marketing. You can earn more money as an affiliate marketer if you are determined to do the things it needed to work.
Above all, keep your intelligence and stay wise as you get started with affiliate marketing. Follow the three steps and it will surely lead you to the success path you are longing for.
Grab my HOT new special report (a $29 value) - "Instant Affiliate Cash-Pumping Tips Revealed" on more practical insider's affiliate marketing tips you must know for F.REE at: www.MarketingNextLevel.com
To Your Internet Marketing Success, Vincent Teoh
The "Go-For-It" Guy Author's URL: www.MarketingNextLevel.com
P.S. - Visit the www.MarketingNextLevel.com to get a F.REE latest special profit-pulling report on the insider's affiliate marketing tips and a lifetime BIG cash-raking opportunity to become a super affiliate marketer and explode your online business NOW!
About the Author
CEO of Marketing Next Level and the author of "The Ultimate Super Affiliate Success Secrets Exposed!". Has been successfully joint venture with some Top Internet Marketers for other products.
Aspects to Consider When Setting Up an E-Commerce Website
There are many different advantages and benefits of having an e-commerce site on the internet.
There is much to gain for a consumer which will encourage them to use an online store rather than the conventional shopping methods. These advantages are:
Choice - the web empowers the consumer and gives them increased choice of what to buy, when to buy and a greater range of prices. Vast selection online - when using the internet to browse for what to buy, products can be reviewed with no cost in money and relatively little time spent. Quick comparison - comparisons can be made on a range of areas including price, specification, quality and availability in a matter of minutes from the comfort of their own home.
Potential pitfalls that customers need to consider and therefore fears that need to be allayed by any potential e-tailer include:
* Customers prefer to make some buying decisions in store with certain products for example clothing, perfume & shoes. * Some products require in-store help. * Products that can have potential delivery problems. * Some website tools to help customers reach decisions are inflexible, designed without considering how people really purchase.
When considering the consumer in relation to an online store, various ideas and notions need to be considered and reviewed.
All consumers are generally risk averse, and will always attempt to try to reduce risk during the purchasing process. This is no different when dealing with an e-commerce customer. Therefore there is a need for the e-tailer to consider and deal with areas that help to reduce risk or perceived risk in the eyes of the consumer. Guaranteeing customer satisfaction and ensuring that brand loyalty begins to grow will help to reduce the likelihood of a consumer worrying about risks. Also, if a customer is satisfied with all aspects of the service provided whilst they are shopping in an e-commerce store then there is not much of an incentive to risk trying to find an alternative and the customer is therefore likely to return and continue buying from this store. If they can maintain this ongoing relationship with their current provider then their perceived risks of online shopping will drop and they will be more likely to make larger and more frequent purchases from the supplier they are already happy with. Another important way to reduce perceived risk is to try and build up a marketing strategy and technique involving personal communication and word of mouth recommendations rather than company communication. This can only really be achieved by delivering risk free and quality service to every customer. This will then encourage existing customers to spread the word about the site and this helps to reduce pre purchase tension in new and prospective customers.
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model - Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective - It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads - overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as £120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬- by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as £150 a month.
Global Market - the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers. There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer's ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas: Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce site
There are three main characteristics of a successful online brand. These are:
* The brand is highly dependent on customer perceptions. * Perception is shaped and developed by the online product's added value characteristics. * These characteristics must be sustainable over time.
The three characteristics of a successful brand are multiplicative rather than additive, meaning that each one is essential in order for a strong online brand image to be created.
Online customers often interact and experience a brand quite frequently, making the experience more important than perceptions
In order to become strong and successful an online brand should promise:
* Convenience (better than offline or with competitors) * Achievement (help customers achieve their goals) * Fun and adventure * Self-expression and recognition (by personalisation and customisation) * Belonging (to a perceived online community)
When branding online, various aspects need to be considered. These aspects include:
Understand the customer - Requires more thorough understanding of desired purchase and usage experience in an interactive environment
Continually monitor competitors - Competitor ads and activities can be monitored online
Design compelling and complete brand intent - Greater opportunity to customize key messages.
Execute with integrity - Online interactions add concerns of security and privacy
Be opportunistic - Customization, early recognition of changing customer needs requires tailoring of positioning
Invest and be patient - Building brand awareness requires significant investment esp. for later movers; building brand loyalty is quicker if targeting effectively.
As can be seen if planned for and approached diligently and shrewdly an e-commerce site can be both profitable and successful. By choosing the right product, design, marketing and branding strategy an e-tailer can make the most of the opportunities presented by the internet. To find out more about website design http://www.bluestreamdesign.com
Author: Stuart Cain Business Development Manager BlueStreamDesigns
About the Author
Stuart Cain is a Buisness Development Manager for BlueStreamDesign
There is much to gain for a consumer which will encourage them to use an online store rather than the conventional shopping methods. These advantages are:
Choice - the web empowers the consumer and gives them increased choice of what to buy, when to buy and a greater range of prices. Vast selection online - when using the internet to browse for what to buy, products can be reviewed with no cost in money and relatively little time spent. Quick comparison - comparisons can be made on a range of areas including price, specification, quality and availability in a matter of minutes from the comfort of their own home.
Potential pitfalls that customers need to consider and therefore fears that need to be allayed by any potential e-tailer include:
* Customers prefer to make some buying decisions in store with certain products for example clothing, perfume & shoes. * Some products require in-store help. * Products that can have potential delivery problems. * Some website tools to help customers reach decisions are inflexible, designed without considering how people really purchase.
When considering the consumer in relation to an online store, various ideas and notions need to be considered and reviewed.
All consumers are generally risk averse, and will always attempt to try to reduce risk during the purchasing process. This is no different when dealing with an e-commerce customer. Therefore there is a need for the e-tailer to consider and deal with areas that help to reduce risk or perceived risk in the eyes of the consumer. Guaranteeing customer satisfaction and ensuring that brand loyalty begins to grow will help to reduce the likelihood of a consumer worrying about risks. Also, if a customer is satisfied with all aspects of the service provided whilst they are shopping in an e-commerce store then there is not much of an incentive to risk trying to find an alternative and the customer is therefore likely to return and continue buying from this store. If they can maintain this ongoing relationship with their current provider then their perceived risks of online shopping will drop and they will be more likely to make larger and more frequent purchases from the supplier they are already happy with. Another important way to reduce perceived risk is to try and build up a marketing strategy and technique involving personal communication and word of mouth recommendations rather than company communication. This can only really be achieved by delivering risk free and quality service to every customer. This will then encourage existing customers to spread the word about the site and this helps to reduce pre purchase tension in new and prospective customers.
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model - Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective - It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads - overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as £120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬- by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as £150 a month.
Global Market - the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers. There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer's ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas: Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce site
There are three main characteristics of a successful online brand. These are:
* The brand is highly dependent on customer perceptions. * Perception is shaped and developed by the online product's added value characteristics. * These characteristics must be sustainable over time.
The three characteristics of a successful brand are multiplicative rather than additive, meaning that each one is essential in order for a strong online brand image to be created.
Online customers often interact and experience a brand quite frequently, making the experience more important than perceptions
In order to become strong and successful an online brand should promise:
* Convenience (better than offline or with competitors) * Achievement (help customers achieve their goals) * Fun and adventure * Self-expression and recognition (by personalisation and customisation) * Belonging (to a perceived online community)
When branding online, various aspects need to be considered. These aspects include:
Understand the customer - Requires more thorough understanding of desired purchase and usage experience in an interactive environment
Continually monitor competitors - Competitor ads and activities can be monitored online
Design compelling and complete brand intent - Greater opportunity to customize key messages.
Execute with integrity - Online interactions add concerns of security and privacy
Be opportunistic - Customization, early recognition of changing customer needs requires tailoring of positioning
Invest and be patient - Building brand awareness requires significant investment esp. for later movers; building brand loyalty is quicker if targeting effectively.
As can be seen if planned for and approached diligently and shrewdly an e-commerce site can be both profitable and successful. By choosing the right product, design, marketing and branding strategy an e-tailer can make the most of the opportunities presented by the internet. To find out more about website design http://www.bluestreamdesign.com
Author: Stuart Cain Business Development Manager BlueStreamDesigns
About the Author
Stuart Cain is a Buisness Development Manager for BlueStreamDesign
Avoid Empty Clicks - Target Your Advertising
Copyright (c) 2006 Brigitte Jaeger-Dabek
Congratulations! You got your website up and running. You hired an excellent web designer who created a perfect website that will really pull in the visitors and inspire them to buy. And of course you have a shiny catalog like list of products with detailed descriptions of how they will benefit your customers. You prepared a section dedicated to the services you provide with testimonials from past customers. Additionally you got the best online shopping cart service available so that you customers can buy from you safely, with no hassles and next day shipping. That's all really great looking and you are so happy about it! But there is only this one big but: where are your customers?
Driving traffic to your website as an essential for your success is much discussed and even more misunderstood. You've probably seen the zillions and theories of advertisings out there, all promising to drive tons of new visitors to your site daily.There are services that say they will increase your traffic over night byan enormous percentage and your sales will be going through the roof if you will only pay them their small fee. All over the internet you will find so-called experts and gurus who will place your pages on all the best search engines on the net for some measly dollars. They all claim that with this kind of website exposure, your trafficnumbers and profits will explode within days.
But the truth ist his: the only guaranteed successfaul way to draw productive traffic to your website is through targeting you marketing. The important words to notice here are "targeted" and "productive". You can draw hundreds of thousands of visitors to your site every year by having any kind of a giveaway - for example a free ebook - on your site. Loads of services that search the internet for freebies will have people clicking the link to your site like crazy. But do these people buy anything from your site? Not at all, and they never will, they are just looking for freebies. So for you, they are empty clicks and this traffic is not productive at all. Remember: people looking for free stuff will never make you any money. And making money by sales is what you're after, right?
So the real secret ist his: target your marketing to the people who really want to buy what you have to offer. Don't be afraid, it's not rocker-science. Start by trying these basic Stepps:
- Write articles and submit them to free ezine sites. This is especially helpful if you are a service provider. You can write yourself, or hire a ghostwriter, to write an article for you about your fields of expertise. Give some free tips to the reader, offer your experience, and be accessible in the text. And here comes your benefit: at the bottom of the article, you are allowed to put a link to your website advertising your services. Every time someone publishes your article in their ezine or newsletter, they must use the resources-box with your web address at the bottom. You will get loads of highly targeted traffic by this.
- Sign up to various pay per click search engines. Obviously, google.com is the big player, but almost all of the most popular keywords are already taken or the bids by far too high for experimentation. If you can think of how people would search for your product, you will find more targeted keyword phrases, that are much cheaper. After you found those targeted phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee. This ist he Adwords-program, the leader in the so called ppc-industrie.But of course, there is not only google, there are many search engines, where you can start a pay per click-campaign for less money.
- Try to tweak your copy, and if copywriting is not your world, hire an experienced copywriter. The copy that is on your site makes a world of difference in your sales. Most important for targeting your marketing are the keywords found in your website's HTML-code, that means in the title-tag and in the metatags. An experienced copywriter should know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, you have to do it the hard way and learn: do some research in the forums about inserting metatags and talk to as many people you can find.
If you follow this recommendations, you are guaranteed to avoid empty clicks swallowing up your budget and get the traffic your website needs. And always remember: above all, there is one main point for your success: be consistent.
About the Author
For more information about money making income opportunities, work from home jobs and running a profitable home business, go to the Work At Home Directory: http://top-home-business-opportunities.net/
Congratulations! You got your website up and running. You hired an excellent web designer who created a perfect website that will really pull in the visitors and inspire them to buy. And of course you have a shiny catalog like list of products with detailed descriptions of how they will benefit your customers. You prepared a section dedicated to the services you provide with testimonials from past customers. Additionally you got the best online shopping cart service available so that you customers can buy from you safely, with no hassles and next day shipping. That's all really great looking and you are so happy about it! But there is only this one big but: where are your customers?
Driving traffic to your website as an essential for your success is much discussed and even more misunderstood. You've probably seen the zillions and theories of advertisings out there, all promising to drive tons of new visitors to your site daily.There are services that say they will increase your traffic over night byan enormous percentage and your sales will be going through the roof if you will only pay them their small fee. All over the internet you will find so-called experts and gurus who will place your pages on all the best search engines on the net for some measly dollars. They all claim that with this kind of website exposure, your trafficnumbers and profits will explode within days.
But the truth ist his: the only guaranteed successfaul way to draw productive traffic to your website is through targeting you marketing. The important words to notice here are "targeted" and "productive". You can draw hundreds of thousands of visitors to your site every year by having any kind of a giveaway - for example a free ebook - on your site. Loads of services that search the internet for freebies will have people clicking the link to your site like crazy. But do these people buy anything from your site? Not at all, and they never will, they are just looking for freebies. So for you, they are empty clicks and this traffic is not productive at all. Remember: people looking for free stuff will never make you any money. And making money by sales is what you're after, right?
So the real secret ist his: target your marketing to the people who really want to buy what you have to offer. Don't be afraid, it's not rocker-science. Start by trying these basic Stepps:
- Write articles and submit them to free ezine sites. This is especially helpful if you are a service provider. You can write yourself, or hire a ghostwriter, to write an article for you about your fields of expertise. Give some free tips to the reader, offer your experience, and be accessible in the text. And here comes your benefit: at the bottom of the article, you are allowed to put a link to your website advertising your services. Every time someone publishes your article in their ezine or newsletter, they must use the resources-box with your web address at the bottom. You will get loads of highly targeted traffic by this.
- Sign up to various pay per click search engines. Obviously, google.com is the big player, but almost all of the most popular keywords are already taken or the bids by far too high for experimentation. If you can think of how people would search for your product, you will find more targeted keyword phrases, that are much cheaper. After you found those targeted phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee. This ist he Adwords-program, the leader in the so called ppc-industrie.But of course, there is not only google, there are many search engines, where you can start a pay per click-campaign for less money.
- Try to tweak your copy, and if copywriting is not your world, hire an experienced copywriter. The copy that is on your site makes a world of difference in your sales. Most important for targeting your marketing are the keywords found in your website's HTML-code, that means in the title-tag and in the metatags. An experienced copywriter should know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, you have to do it the hard way and learn: do some research in the forums about inserting metatags and talk to as many people you can find.
If you follow this recommendations, you are guaranteed to avoid empty clicks swallowing up your budget and get the traffic your website needs. And always remember: above all, there is one main point for your success: be consistent.
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