Internet access has become a commodity. Loyalty can be fleeting. The difference between one Internet provider and another is often peripheral to the actual Internet connection. How can you retain or increase your subscriber base? What will make the difference? Reducing subscriber churn can have a dramatic effect on profit and growth projections.
Most Internet providers believe that Internet filtering is a must have in their product and service offerings to subscribers. Some providers use filtering as a central theme that distinguishes them from other providers. In any case, the technology offered must have high perceived value and ease of use by the subscriber base. Different filter products are expected for business subscribers and residential subscribers.
You know what your customers need. That's why Netsweeper lets you choose from a range of filtering products for large business, small business, and residential users. We even a full security suite that includes antivirus and antispyware protection. Find the competitive advantage that attracts new customers and keeps the existing ones happy.
Ease of Deployment to Subscribers
Anyone deploying a 3rd-party product or service has to be concerned about the ease of deployment. Every expectation is that the majority of cases will go smoothly with no support intervention at all. And those few cases requiring support need to be resolved quick and with empathy. The goal ultimately is to increase or retain subscribers, not to increase the support staff workload.
No one wants to complicate their product offering by including in their suite a product that has a significant support overhead. In the Internet provider industry, all are concerned about impact on existing support levels. In addition, what is the response of 2nd and 3rd level support? Is there an empathy for providing service at arm's length?
A significant goal of Netsweeper product development is to develop and enhance products that require the minimum of support intervention. As an example, our Client Filter has one of the smallest footprints in the industry – which can be important when offering it to tens of thousands of subscribers. Our customer support team is made up of people who have worked at Internet providers before – they know what it is like to be in your shoes with subscribers on the phone.
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