An Internet merchant account is an account with a bank or a financial institution that allows a businessman to accept credit card payments from his clients via the Internet. The payment gateway essentially transmits the required data to the Internet merchant account provider. Most local banks, however, do not offer Internet merchant account capability.
There are reasons why local banks or financial institutions do not want to give online merchant accounts. One is because transactions through the Internet are completely unlike face-to-face transactions, where a signature from the customer is required to approve the purchase. Thus, online truncations are deemed susceptible to credit card fraud. When choosing an Internet merchant account provider, fraud protection should be one of your major considerations.
So, how much will it cost? Comprehending the costs of your merchant provider can be complicated. Characteristically, an Internet merchant account will have certain costs.
Many Internet merchant accounts require a fee for application. This fee, purportedly, is to cover their expenses for processing the application. In the case that you eventually do not open an Internet merchant account, they will still ask for the initial payment. Many providers waive these up front application fees, and it is recommended that one chooses a provider that does not require up front application fees.
Almost all Internet merchant providers need a “statement fee"" (as the monthly fee is commonly named); this is simply a different way to cover costs and make some money. It is difficult to find providers who do not ask for this type of payment.
Then there is the discount rate, which is usually between 2 to 4 percent. The discount rate is actually the sales commission that the provider earns on every sale. For instance, if the discount rate is 3% and you get a sale over your web site for $10, you will owe 30 cents to the Internet merchant provider.
The fixed transaction fee is somewhere between $0.20 and $0.30. It is the fixed fee portion of every sale. The fixed transaction fee, unlike the discount fee, is the same for every transaction. Whether you get a $10 sale or a $50 sale, the transaction fee will not change.
Also, there is the termination fee that can apply if you cancel your account within a particular period of time (generally a year). There are some merchant providers who require a three-year commitment from your side.
If a customer requests for a refund, an Internet merchant provider can charge you a separate fee (somewhere around $20).
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